Thursday, November 28, 2019

Multilple Personality Disorders Essays - Psychiatric Diagnosis

Multilple Personality Disorders Multiple Personality Disorder (MPD) or Dissociative Identity Disorder (DID) was first recognized in the 1700's but was not understood so therefore it was forgotten. Many cases show up in medical records through the years, but in 1905, Dr. Morton Prince wrote a book about MPD that is a foundation for the disorder. A few years after it was published Sigmund Freud dismissed the disorder and this dropped it from being discussed at any credible mental health meetings. Since then the disorder has been overlooked and misdiagnosed as either schizophrenia or psychosis. Many in the medical profession did not believe that a person could unknowingly have more than one personality or person inside one body, even after the in the 1950's Three Faces of Eve was published by two psychiatrist. In 1993, records showed that three to five thousand patients were being treated for MPD compared to the hundred cases reported ten years earlier. There is still as increase in the number of cases being reported as the scientific community learns more and more about the disease and the public is becoming more and more aware of this mental disorder. There are still many questions left unanswered about the disease, like Is it genetic? or Is a certain type of personality more vulnerable to the disorder? but many aspects of how people come by the disorder are already answered (Clark, 1993, p.17-19) MPD is commonly found in adults who were recurrently abused mentally, physically, emotionally, and/or sexually as young children, between birth to 8 years of age. The child uses a process called dissociation to remove him/herself from the abusive situation. Dissociation is when a child makes up an imaginary personality to take control of the mind and body while the child is being abused. The child can imagine many personalities but usually there is a personality for every feeling and or emotion that was involved during the abuse (BoyyM, 1998, p.1). As an adult, the abused child finds it hard to keep track of time and may have episodes of amnesia. Other symptoms that will appear in adults with MPD are depression, auditory and visual hallucinations (hearing voices) and suicidal thoughts. Another major symptom is when the adult has no recollection of their childhood. The adult with MPD has no idea they were abused as children and also unaware of the other personalities living inside of their head (Multiple Personality Disorder-fact sheet, 1996-99, p.1). Multiple Personality Disorder is when there is the presence of two or more distinct identities or personalities, each with its own relatively enduring pattern of perceiving, relating to, and thinking about the environment and self(BoyyM, 1998, p.1). There can be anywhere from two to over a hundred different personalities. Usually each personality will fall into one of the following categories: core, host, protectors, internal self-helper, fragments, child members, preteen, teenager, adults, artistic/music, cross-gender, cross-colored, animal members, inanimate members (BoyyM, 1998, p. 2-3). The host personality is the person who is the multiple, this is the original personality, or the one that created the other personalities, but is unaware of them. The most common apparent identities are the child, persecutor, rescuer, and helper. The child is the identity that is under the age of twelve. They behave as children often sucking thumbs, twisting hair, like to eat cookies, throw tantru ms, and use child-like vocabulary. The Persecutor identity is the self-destructive identity that is violent and angry. Persecutor identities usually have a drug/alcohol problem and generally put the host at risk. The rescuer personality is usually devoid of emotion but logical, able, proficient, and responsible. The helper personality knows the most about the history of the multiple; they generally want to help everyone for the general good. The helper personality is the personality that is most helpful in therapy because they usually know about all the other identities (Clark, 1993, p.80-83). Subpersonalities are not only part of a person with MPD but they are also evident in emotionally normal persons as well. Although, in a normal person, he/she remembers when their subpersonality takes over, but in a MPD patient, the personality disconnects from the host that the host can not remember what happens. When a traumatic experience happens,

Sunday, November 24, 2019

Fuzzy Logic Momentum Analysis System For Financial Brokerage Accounting Essay Example

Fuzzy Logic Momentum Analysis System For Financial Brokerage Accounting Essay Example Fuzzy Logic Momentum Analysis System For Financial Brokerage Accounting Essay Fuzzy Logic Momentum Analysis System For Financial Brokerage Accounting Essay Abstract- The modeling of fiscal systems continues to keep great involvement for non lone research workers but besides investors and policymakers. Many of the features of these systems, nevertheless, can non be adequately captured by traditional fiscal modeling attacks. Fiscal systems are complex, nonlinear, dynamically altering systems in which it is frequently hard to place mutualist variables and their values. Financial securities firm is concerned with put to deathing orders of purchasing and merchandising of certain sums of portions at the best possible monetary value. Many mathematical and algorithmic systems have been developed for this undertaking, nevertheless they can non look to get the better of a criterion volume based system. This paper proposes a new model for high frequence trading utilizing an intelligent fuzzy logic based impulse analysis system. The system was applied to securities firm of fiscal stocks, and tested against the criterion volume based securities firm system. The Fuzzy Logic Momentum Analysis System has proven to surpass the traditional and standard systems that are used in the industry. Keywords ; Finacial securities firm ; fuzzed logic ; high frequence trading. Introduction It is good known that a chief insufficiency of much economic theory is that it postulates exact functional relationships between variables. On the other manus in fiscal clip series analysis, information points seldom lie precisely on consecutive lines or smooth maps. [ 7 ] suggests that trying to suit these nonlinear phenomena will present an unacceptable degree of instability in theoretical accounts. : As a consequence of this intractableness, research workers and investors are turning to unreal intelligence techniques to better inform their theoretical accounts, making determination support systems that can assist a human user better understand complex fiscal systems such as stock markets. Artificial intelligence systems in portfolio choice have been shown to hold a public presentation border over the human portfolio director and recent research suggests that attacks that incorporate unreal intelligence techniques are besides likely to surpass classical fiscal theoretical accounts [ 4 ] . Artificial intelligence attacks have late been normally adopted in fiscal modeling. Traditionally, stock market calculating methodological analysiss have been based on either cardinal or proficient analysis. Cardinal analysis efforts to find the intrinsic value of stocks based on extended macroeconomic informations, whereas proficient analysis relies on analyzing market activity, peculiarly historic monetary values and volume. Whilst there is much back uping research for both schemes in fiscal theory we focus on systems utilizing proficient methodological analysis as the subjective and complex nature of cardinal analysis means it has, to day of the month, received small attending in unreal intelligence research. Fuzzy logic was foremost introduced by [ 6 ] . It is a signifier of multivalent logic which, whilst retaining the deductive construction of classical symbolic logic, includes the construct of grade of truth. Rather than being either true or false, as in binary logic, statements in fuzzed logic have a rank map which defines a fuzzy set ( as opposed to a chip set in conventional set theory ) . Fuzzy logic is hence an ideal attack to jobs that require a representation that can cover with estimates, uncertainness and deficient information and it has been applied to spheres every bit diverse as pattern acknowledgment [ 10 ] , railroad control systems [ 2 ] and computing machine game design [ 11 ] . The regulation base and illation engine of a fuzzed system is comparable to that of the cognition base of an expert system. The application of fuzzed set theory in economic science was foremost presented by [ 12 ] and has since received much attending [ 3 ] Time series theoretical accounts were foremost combined with fuzzed theory by [ 5 ] giving rise to fuzzy time-series, the cardinal model of all the investing systems. Research workers making stock trading systems have implemented many fluctuations of this theoretical account. Most late, [ 1 ] has proposed the usage of Adaptive Neuro Fuzzy Inference Systems ( ANFIS ) , which combine the prognostic belongingss of nervous webs, with the concluding mechanisms of fuzzed logic to make an machine-controlled trading and prediction system that has been used for high frequence trading of foreign exchange currencies markets ( FOREX ) . This paper is outlined as follows. In subdivision II we give a general overview about fuzzed logic illation systems. Section III introduces the fuzzed logic impulse analysis system ( FL-MAS ) . Section IV explains the methodological analysis of utilizing FL-MAS for securities firm. Section V provides a public presentation analysis of the system. Finally, reasoning comments are given in Section VI. Fuzzy illation Systems Many types of fuzzed illation systems have been proposed in literature, nevertheless, in the execution of an ANFIS for fiscal anticipations and appraisal, the most suited theoretical account is the Sugeno theoretical account, which uses if-then-rules to bring forth an end product for each regulation which is the additive combination of the input variables plus a changeless term, and the concluding end product is the leaden norm of each regulation s end product. The regulation base in the Sugeno Model, has regulations of the signifier: If X is A1 and Y is B1 so f1 = p1* x + q1* y + r1 If X is A2 and Y is B2 so f2 = p2 * x + q2 * y + r2 ( 1 ) where X A ; Y are predefined rank maps, Ai and Bi are rank values, and pi, chi, and Rhode Island are the attendant parametric quantities that are updated in the forward base on balls in the acquisition algorithm. When we calculate the equation of First order Sugeno the grade of rank variable of X1 in rank map of Ai is multiplied by the grade of rank variable of X2 in rank map Bi and the merchandise is deemed a first Liner Regression Weight ( Wi ) . Finally the leaden mean F1 and F2 is deemed the concluding end product ( Z ) which is calculated as follows: A fuzzed illation systems shown in Fig. 1 is a regulation based fuzzy system that can be seen as an associatory memory and is made of five constituents ; regulation base which consists of the fuzzed if-then regulations, the informations base which defines rank maps of the fuzzed sets used in the fuzzy regulations, the determination devising unit which is the nucleus unit and is besides known as the illation engine, the fuzzification interface which transforms chip inputs into grades of fiting lingual values, and eventually the defuzzification interface which transforms fuzzed consequences into sharp end product [ 13 ] . Fuzzy Logic Momentum Analysis System Making a fuzzed illation system to observe impulse is a complex undertaking. The designation of assorted market conditions has been a subject topic to assorted theories [ 14 ] and suggestions. This paper proposes a fuzzed illation system which categorises the market conditions into 7 classs based on monetary value motion, and will utilize the current volume to find the engagement rates ( PR ) of the trading system each clip. Fuzzy Inference Momentum Analysis The first measure in planing the Fuzzy Logic Momentum Analysis System, FL-MAS, is specifying the market conditions that the fuzzy system has to place. In this paper we use the following 7 market conditions to cover all possible motions of the monetary value series: Beat uping Strong up Slightly up Average Slightly down Strong down Crashing These conditions are considered as lingual values for the fuzzy logic system, and will be used to find the current province of the monetary value formation and its impulse. As impulse is built up, the system looks at the old x sum of ticks and performs an illation process by adding all the motions of the current monetary value to the old monetary value to find whether the general tendency has been up or down after ten points. In other words, impulse is detected by the followers: where is the current monetary value, is the old monetary value, and is a fluctuating counter which goes up or down harmonizing to the motion of the monetary value. whenever monetary value goes up it adds 1, when the monetary value goes down it subtracts 1, therefore this can be used in placing market conditions for x sum of points, where if the market is traveling strongly upwards, it will be detected by holding more 1s than -1 or 0s. This can be explained in the undermentioned equation: ( 2 ) where is the period that we want to observe the impulse for. For illustration, if we want to observe the impulse of the last 100 ticks, we add all the up, down fluctuations and so feed the ensuing figure to the fuzzy system which would lie someplace in the rank maps shown in Fig. 2. Membership maps for the lingual variable of market conditions The same process is applied for ciphering the lingual variable volatility, where the lingual values are as follows: Very fast Fast Medium Decelerate Very slow The fuzzy logic system takes both market impulse and volatility in consideration ; it generates the regulations, and eventually takes a determination based upon the sum of market engagement. The Data Experiments in this paper have been carried out on high frequence tick-data of both Vodafone Group plc ( VOD ) and Nokia Corporation ( NOK ) . For both stocks, 2 months of high frequence tick-data between 2nd Jan 2009 and 27th Feb 2009 has been obtained, and split into 30 subdivisions each. This was done in order to avoid any car correlativity between the monetary values. In other words, the fuzzy logic system gets the first batch of informations, performs all the actions of bargains or sells on it, so the same is process repeated utilizing the criterion volume based system, eventually comparing the public presentation of both systems. Once the observation is obtained, the system skips about 10000 ticks and performs the same operations once more, for 30 times, each clip observing the public presentation of both systems. It has to be mentioned that 2 months of high frequence tick informations is a significantly big sum of informations, taking in consideration that for each loop the sy stem takes the analysis of the impulse of the past 100 ticks. Fig. 3 shows how the information is split after each simulation in order to avoid any possible similarities or autocorrelation in the monetary value. FL-MAS for securities firm tick informations discarded tick informations High frequence tick by tick informations Sim 1 Sim 2 Sim N The chief aim of the Fuzzy Logic Momentum Analysis System ( FL-MAS ) implemented in this paper is to surpass the industry criterion volume system, that has been used by securities firm houses to put to death big orders of purchasing or selling a certain stock. Many systems have used quantum modeling and analysis to find the assorted engagement rates ( PR ) , nevertheless they normally fail to surpass the criterion volume system in the long term [ 15 ] . This paper uses FL-MAS presented in subdivision 3, to find the PR in the market harmonizing to the current impulse. In other words, if we are on a bargain order, we would prefer to increase the PR ( figure of portions bought at that clip ) , when the monetary value is low, and diminish the engagement when the monetary value is high. Tick informations splitting mechanism Standard Volume System ( SVS ) A standard securities firm mechanism for put to deathing big orders is a simple volume based system, which parses the volume being traded, whenever a certain sum of portions ( a threshold ) have been traded, the system would purchase or sell ( depending on the order ) a certain per centum of that. In other words, if there is an order to merchandise 1 million portions of a certain stock. The threshold would be for e.g. 10,000 portions, and whenever 10,000 portions have been traded, if the PR is set to 25 % , the system would purchase or sell 25 % of the mean volume. ( 3 ) where N is the figure of operations required to make the mark order for illustration 1 million portions, % is a fixed PR, for illustration, 25 % whenever the threshold is exceeded. The above system has proved to be efficient and is being adopted by many securities firm houses around the universe. The purpose of this paper, is to turn out that FL-MAS outperforms this type of system on the long tally. FL-MAS The thought here is to utilize the fuzzy logic impulse analysis system described in subdivision 3, to place what market status we are presently shacking in. This will let us to change the PR ( % ) . This provides an advantage, since the system can merchandise sharply when the status is at an extreme. It would besides understate its trading when the status is at another extreme. In other words, if we are selling million portions, the system will do a trade whenever the threshold of volume has been exceeded. However if the current market status indicates that the monetary value is really high or beat uping so we know that this is a good clip to sell a batch of portions, for illustration 40 % of the current volume. The same thing applies for when the impulse indicates that the monetary value is strong down which means that the system should sell less sums of volume at this low monetary value, for illustration 15 % . The contrary mechanism applies for purchasing portions. When the market is crashing, this is a good index that we should purchase a big ball of volume ( 40 % ) , and when the monetary value is at an mean point, this means that it would act like the SVS system i.e. purchasing 25 % of Volume. This is shown in Table 1. Engagement rates for buy side and the sell side of FL-MAS Market Condition Buying Praseodymium Selling Praseodymium Beat uping 10 % 40 % Strong up 15 % 35 % Slightly up 20 % 30 % Average 25 % 25 % Slightly down 30 % 20 % Strong down 35 % 15 % Crashing 40 % 10 % Performance Measures After implementing both SVS and FL-MAS, the standards at which both systems will be compared against each other will be the outperformance of FL-MAS on the SVS in footing points. TheA footing point is a unit of step used frequently to depict the per centum at which a alteration in the value or rate of a fiscal instrument has occurred. One footing point is a1/100th of a per centum orA 0.01 % . It is besides tantamount to 0.0001 in denary signifier. To cipher the betterment ( elf ) for the buy side in footing points we use the undermentioned expression: iˆ?iˆ?iˆÂ © For the Sell Side the betterment in footing points is: iˆ?iˆÂ µiˆÂ © Where is the entire cost of purchasing x sum of portions utilizing FL-MAS, and is the entire cost of purchasing the same figure of portions utilizing the traditional SVS. Consequences This subdivision displays the consequences of utilizing both FL-MAS and SVS to purchase 1million portions of VOD and NOK. For each symbol 30 simulations have been carried on the tick-data set described in subdivision 3. The information has been split as described in order to avoid any autocorrelations, both systems have been run and tested on the same information sets. Table 2 displays the cost at each simulation for purchasing 1million portions of NOK utilizing both systems. The mean monetary value of the whole set is besides displayed, and eventually the betterment of FL-MAS against SVS is displayed. This betterment rate can be either positive ; when FL-MAS has outperformed SVS or negative ; when FL-MAS was outperformed by SVS. Table 3 provides a full analysis of Table 2, by demoing clearly the mean outperformance rate of purchasing 1million portions of NOK utilizing FL-MAS, which turns out to be a positive of 2.98 footing points, which means that on mean utilizing FL-MAS we save about 3 footing points whenever we buy 1 million portion of NOK. Table 3 besides displays the consequences of implementing both systems to purchase 1 million portions of VOD. These consequences for VOD ( besides displayed on Fig.4 ) show a much higher mean of around 12.5 footing points. Experiments have been performed once more by reshuffling the information sets utilizing the informations slots that have non been used before, and the observations were really similar to these consequences. Hence another measuring mechanism was to detect the median of the consequences. The median is described as the figure dividing the higher half of a sample or distribution from the lower half. Both Medians for NOK, and VOD were positive, bespeakin g that on mean FL-MAS outperforms SVS for all the purchasing Simulations. Comparing the public presentation of FL-MAS against SVS for purchasing 1M portions of NOK Average Monetary value Cost of purchasing 1m NOK Shares utilizing FLMAS Cost of purchasing 1m NOK Shares utilizing SVS Improvement in footing points 11.55 11278964 11285761 6.02 12.19 11581642 11572708 -7.72 11.57 11904468 11910571 5.12 11.12 11610312 11581174 -25.16 11.45 11076799 11087759 9.88 11.36 11456338 11452293 -3.53 11.03 11390049 11404634 12.79 10.89 10947120 10956223 8.31 10.45 10923870 10950576 24.39 10.31 10373596 10377899 4.15 10.63 10354815 10367941 12.66 10.78 10655795 10644194 -10.90 10.70 10816236 10814437 -1.66 10.45 10723627 10737409 12.84 10.24 10281461 10286957 5.34 10.48 10214443 10205979 -8.29 9.67 10553155 10547707 -5.17 9.67 9581014 9602197 22.06 9.40 9754339 9740190 -14.53 9.22 9521736 9544895 24.26 9.10 9282640 9280416 -2.40 9.38 9135088 9149560 15.82 9.27 9434147 9457587 24.78 9.42 9262702 9272236 10.28 9.77 9439104 9430047 -9.60 9.87 9807817 9799844 -8.14 9.49 9880881 9885421 4.59 9.58 9585207 9580119 -5.31 9.48 9619778 9624263 4.66 9.40 9556780 9555829 -1.00 9.67 9350444 9359424 9.59 9.98 9724834 9707290 -18.07 9.94 9869580 9869177 -0.41 Analysis of consequences of purchasing 1m portions of NOK and VOD Mean ( elf ) Median ( elf ) Entire ( elf ) Buying NOK 2.98 4.63 101.18 Buying VOD 12.48 1.58 374.53 Besides the entire betterment of both is really high indicating that for both the 30 simulations, a 101.18 footing points was saved utilizing FL-MAS on NOK, and a 374.53 on VOD. Buying 1m portions of VOD Similarly, the sell side is displayed in Table 4, and analysed in Table 5. Similar to the bargain side, all simulations and experiments utilizing FL-MAS and SVS, have displayed that on mean FL-MAS has proved to be the better system, and therefore would increase the profitableness of a fiscal securities firm house that executes multiple big orders. Fig. 5 displays the merchandising of 1m portions of VOD. Comparing the public presentation of FL-MAS against SVS for selling 1M portions of VOD Average Monetary value Cost of selling 1m VOD Shares utilizing FLMAS Cost of selling 1m VOD Shares utilizing SVS Improvement in footing points 139.75 138379831 138304137 5.47 142.10 141880579 141466276 29.20 147.30 145752861 145974583 -15.21 145.70 147127925 147242618 -7.80 144.50 145284236 145840646 -38.30 148.30 141887321 141926909 -2.79 138.30 138593022 138540789 3.77 137.60 138159371 138119542 2.88 138.45 137192635 137152512 2.92 138.80 136243869 137297036 -77.30 138.70 138854269 138889050 -2.50 135.95 134818894 134622571 14.56 133.85 135551066 135198498 26.01 136.50 133744440 133824812 -6.01 135.55 136450408 136384280 4.85 139.50 136381824 136248448 9.78 138.30 138364382 138217262 10.63 136.85 136263730 136277519 -1.01 134.20 133894601 133855738 2.90 134.56 133894289 132534941 101.52 127.10 129477007 129129593 26.83 128.90 127159502 127174918 -1.21 130.85 129889373 129821846 5.20 135.50 130203793 130019981 14.12 136.85 135468629 135441956 1.97 136.45 136622702 136595289 2.01 138.05 136719313 136746751 -2.01 136.65 134943043 135082269 -10.32 132.15 133857223 134159108 -22.55 Analysis of consequences of Selling 1m portions of NOK and VOD Mean ( elf ) Median ( elf ) Entire ( elf ) Selling NOK 1.6812 2.9291 57.16 Selling VOD 2.73 2.46 81.83 Selling 1m portions of VOD Decision The job of order executing is a really complicated one. To be able to supply the best monetary value, an executing system has to dynamically alter the engagement rates at each case in order to provide for monetary value alterations, which are driven by impulse and volatility. This paper has introduced a system that makes usage of fuzzed logic, in order to ground out the current market status which is produced by the accretion of impulse. FL-MAS is a fuzzed logic impulse analysis system that outperforms the traditional systems used in industry which are frequently based on put to deathing orders based on the leaden norm of the current volume. Consequences of the enforced system have been displayed and compared against the traditional system. The system proves that on norm it increases profitableness on orders both on the bargain and sell sides. Further work and research has to be done to optimize the public presentation of the system. This could either include the usage of a familial algorithm to optimize the rank maps or the usage of Adaptive Neuro Fuzzy systems which would bring forth all the possible regulations for the system.

Thursday, November 21, 2019

Business Management Theories Article Example | Topics and Well Written Essays - 500 words

Business Management Theories - Article Example This text offers a comparative analysis of various management theories their inherent influences. The articles note that there are critical management flaws that have that have been experienced over the years. For instance, the ideological tendencies that are taught and the subsequent theories that have been developed do not align with the dynamics experienced in the field. The intrinsic roles of managers cannot be over emphasized. Managers have a sole responsibility to take care of the firms and furthering moral tenets as appropriate. While the managers take up their responsibilities as aligned, there is increased concern on the moral obligations. Organizations vary from one end to the other, and the application of management ideas is intrinsically different (Ghoshal 2005, p.75). The status of managers has significantly reduced, and there are sustained efforts to redefine the role of managers and their importance. Theories and various research studies are critical in determining the extent to which managers operate at various management levels. The fixed structures that exist limit the capacity of the managers to operate as appropriate. Various management practices are enhanced from the various theories that have been produced over time. Theories and studies are critical in guiding managers on how they should conduct business and enhance operations while doing business. The relationship between managers and workers in of the essence. Workers are more concerned with the social issues and democratic space over which they can air their views than strict entities that do not provide such tendencies (Carey 1977, p.33). The limitations that exist in establishing proper management practices, including management of workers is significantly altered by the various scientific thoughts and studies. Scientific models or theories developed as guiding principles of management do not

Wednesday, November 20, 2019

The impact of social media on brand image of UK coffee shops Dissertation

The impact of social media on brand image of UK coffee shops - Dissertation Example The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to online survey. Questionnaire was also prepared comprising of close-ended questions. In this regard, it has been identified that social media sites imposes a significant impact on the creation of brand image of Starbucks. Table of Contents 1 Abstract 2 Chapter 1: Introduction 5 1.1.Background of the Study 5 1.2. Scope and Objective of the Study 8 1.3 Methodological Overview 11 1.4 Structure of the Project 12 Chapter 2: Literature Review 14 2.1 The Growing Significance of Social Media in the Business Environment of UK (Coffee Retailing) 14 2.2 Contribution of Social Media in Developing Brand Im age 16 2.3 Influencing Factors Causing Impact on Inclusion of Social Media 20 2.4. Opportunity and Risks of Social Media Inclusion 25 2.5 Organisational Strategies Generally Adopted By UK Coffee Shops to Use Social Media 30 2.6. Research Gap 33 Chapter 3: Research Methodology 35 3.1 Overview 35 3.2 Research Philosophy 36 3.3 Research Design and Approach 37 3.4. Data Collection 40 3.5 Data Analysis 41 3.6 Ethical Considerations and Research Limitations 43 3.7 Expected Results 45 Chapter 4: Results and Analysis 47 4.1 Overview 47 4.2 Findings 47 4.3 Evaluation 68 Chapter Five: Conclusion and Recommendations 77 5.1 Key Findings 77 5.2 Recommendations 79 5.3 Further Research 82 References 84 Appendix A 97 Questionnaire 97 Chapter 1: Introduction 1.1. Background of the Study Social media has been successful at rediscovering the association between companies, employees, suppliers as well as regulators, minimising the implementation of methods that were generally identified as quite time-c onsuming in the traditional era concerning public relations. Most of the companies are making use of the social media so that their efficiencies can be enhanced in respect to the supply chain (Lew & Fung, 2010). In the similar context, others are making use of the social media so that they can create innovative business models and develop relationships with the customers, employees, investors as well as other interested stakeholders gaining the identification of a socially responsible corporate entity. A handful of the companies are making use of the social media sites so that they can boost the morale of the employees and hence enhance efficiency in terms of communication within the organisational setting. The companies striving to strengthen their brand, customer loyalty as well as increase the market share are also making use of the social media sites (Insead, 2012). Although, social media users are basically found to belong from the young age group of the society, an increasing number of middle aged users, especially those possessing a higher level of discretionary income. It has been noted that nearly 67% of the users of the social media believe that the information rendered online imposes a significant impact on their purchasing decision. In the recent phenomenon, it has further been observed that this trend is likely to continue, majorly owing to the underlying fact that advances in technology continue to increase the impact of social media. This trend has permitted the consumers to

Sunday, November 17, 2019

The EU legislation and Labour movement Essay Example | Topics and Well Written Essays - 4000 words

The EU legislation and Labour movement - Essay Example Moreover, while there has been progress in the study of managerial leadership behaviour in various countries of the globe (Den Hartog, House, & Hanges, 1999; Kuchinke, 1999; Maczynski & Koopman, 2000), world wide research in leadership styles of entrepreneurs is minimal (Ardichvili, Cardozo, & Gasparishvili, 1998). Lastly, while there have been several studies that have been undertaken on psychological and behavioural distinctions between entrepreneurs and managers within a Western setting (i.e. the UK) (e.g., Brockhaus, 1982; Brockhaus & Nord, 1979; March & Sharipo, 1987), there is a dearth of literature on the comparison of leadership styles of Western and non-western entrepreneurs and managers. While there is a wealth of literature discussing leadership styles across countries, there is a dearth of research specifically tackling the topic of entrepreneurial leadership. The fact that legislation is a catalyst for economic growth and development is well known. Differing economic, cultural and political circumstances abroad also suggest the need for a better understanding of employees with a broad context is important. Fortunately, the ability to study the implications of policies on economic growth abroad is expanding rapidly as a result of the emergence of global private equity markets and micro finance. International entrepreneur ship spans cultural boundaries and involves a variety of stakeholders, including the entrepreneur, investors and policy makers (Asel, 2003). "Social considerations must be given the same status as economic, financial and environmental concerns in a holistic approach. It is time for global thinking and local action. The implementation of the Core Labour Standards and the laws and regulations that give effect to them at national levels can be significantly enhanced if the capacities of national labour inspectorates are buil t up and strengthened. Labour inspectors have a crucial role to play because they are the only ones with the authority to directly access and impose changes in the workplace."(Albracht, 2005) The European union was expanded in May 2004 having 25 members. The aim of the creation of the union was to create the most competitive and dynamic knowledge-based economy in the world, capable of substantial economic growth with more, and better, jobs and greater social cohesion (Elizabeth Hunt Recruitment). All the member states of the EU have to follow common trade and employment laws, which on the one hand provided them with the ease of free trade and larger availability of work force and a vast product market on the other. Working Time in Europe: "According to the EU Working Time Directive (93/104/EC), implemented on 23rd November 1993 and laid down the following: - There should be a minimum rest period of 11 consecutive hours for every 24-hour period. - There should be a rest break if the working day is longer than six hours. - There should be a minimum rest period of one day per seven-day period. - There should be a minimum of four weeks' paid annual leave. - There should be an average of no more than eight hours work per night in a 24-hour period. Although there are significant variations relating to paid holiday leave across the member countries; in all cases the average paid annual

Friday, November 15, 2019

Problems Of Pakistani Education System

Problems Of Pakistani Education System Hamza Naeem Can you imagine what will happen with Pakistan if there is no improvement in the education system of Pakistan? Can this system will improve in future? Education is like a back bone for the development of a country. It is like a weapon through which everything can be corrected. The definition of education is the process of delivery of knowledge and becoming an educate person. According to the constitution of Pakistan, 1973 –Article 137-b â€Å"The state shall remove illiteracy and provide free and compulsory secondary education within minimum possible period†. Problems in education system should be eliminated to promote unity among men and women and offer a better quality atmosphere for learning. In Pakistan the major problem of education system is dual education system. Dual education means that study of students in different mediums. The poor students study in Urdu medium and the rich students in English medium. This create very problem. For Instance, when both rich and poor students enter into a mature life, the poor student face very difficult to pick the English language and the rich students pick the English language and answers very quickly. This create discriminants among the poor students. In many schools of Pakistan government have changed Urdu medium syllabus to English medium syllabus and most of educators in government schools are unaware of those English language which is written in the course also most of teachers are old there.so they do not teach the students properly as a result many of the students fail. Government should have either change the syllabus in Urdu language or rule in a young teachers who know English language properly. Gender discriminants is also another flaws of education system in Pakistan. The ratio of primary education for girls is less as compare to boys which is more concern able for the government. The growth of the private schools has been increase in Pakistan for the last few years. It is believed that Pakistan is the country which is facing a lot of gender discrimination. It creates a lot of gap among haves and have not’s. Lack of technical and scientific education is also the biggest flaws of Pakistani education system that have never been focused before. The main reason for this problem is that lack of technical and science teachers due to this reason students are un aware of technical scientific equipment’s and this creates a lot of problem in future when they enter into a live work places. Therefore, less technical and scientific education means low standard of education. The allocation of funds for education are very low. *In 2011-2012 it is near about 0.9 to 0.58 percentage of the total GDP. It should be near about 7% of the total GDP. At that budget grant, the illiteracy rate would not be decreased but increase day by day. The simple way to increase the budget of education federal and provincial government should decrease their expenditures and should spend this on the education budget to increase literacy rate. In numerous government schools the instructors are less educated and they do not teach the students properly. When the base of the child is not prospective then in future he will face lot of difficulties in many subjects. Those who does not know how to teach the students become instructor and they are not professionally educator because when they have no work to do they become to instructor. This shows that Pakistan have low criteria for education. Another problem of Pakistani education system is lack of respect of teachers. In Pakistan, there is no respect of teachers. If teacher beat any student in college or university then next day the student which is bitten by teacher beat him. It is noticed that, **In Karachi November 22, 2013 â€Å"The senior teacher of science faculty was beating at the hands of some activists of a major student organization†. Selection of subjects among students is one of the problems of education system especially in colleges. Some students do not select correct subjects in college and they fail. For example, when students enter in college life their parents force them to choose those subjects which their parents suggest and students do not take interest in those subjects and they do not read properly this causes a failures. Another flaws of Pakistani education system is regionally difference. The schools in province Baluchistan (largest province in its large area) are not well decorated and groomed as compare to province Punjab (largest province in its population).In Punjab there is a level of merit of education as compared to other provinces as they are fail to develop a good atmosphere for education. In FATA there is a low literacy rate of education. The literacy rate of education for women is extremely low as compare to men. There is a lack of good institutes in Pakistan. In our neighbor country like India have near about 1500 universities and in our country there are only 150 universities but some of these universities have no standard level. In many universities of Pakistan, there is only one main program which is engineering. Some of these universities are recognized with Pakistan Engineering Council (PEC) and most of them are not recognized with PEC. This create very problem when students go to apply for a job they are rejected because their degree is not recognized with PEC. In the medical field of Pakistan there is lot of private institute and they receive lot of fee from their students. After completion of their MBBS private institutes provide no house jobs for their students and they have to do house job in government hospitals free of cost. Lack of government funds to educational institutes is the main problem of Pakistani education system. Sometime many universities in Pakistan are closed due to lack of funding because government make policies in universities and after making policies for universities government ensure the vice chancellors of universities that government provide all facilities to the poor students But ,in fact it is not come true. In many schools of Pakistan lack of furniture’s, proper rooms, play grounds, staffrooms, and arrangements for portable water, sanitary workers, support staff ,peons and security guards. It was reported in express tribune (March 24, 2012) that ***â€Å"According to a Free and Fair Election Network (Fafen) report released that, 95 boys’ primary schools out of 161 monitored across 85 districts in January were found to be without playgrounds. In addition, 74 schools were without chairs for students, while 35 did not have any furniture for teachers and 118 schools had no staffroom. As many as 38 schools had no arrangements for potable water and only eight had sanitary workers. Other support staff – peons and security guards – was present only in 48 schools. However, classrooms in 133 schools were found to be clean despite the unavailability of sanitary workers. Also, 129 schools had electricity connections but only 16 had well-lit classrooms. Fans were availab le in classrooms of 128 schools.† No politician in Pakistan paid attention in improving the level of education system. Politicians are no better rights to involve in education system and now this time our education system reflect with this fact. Public education system needs a new wall without the interference of political leaders. Bureaucracy is falling to reform in education because they are unaware of educational system. It was posted in Dawn newspaper that ****â€Å"In Timergara (Lower Dir.), July 25 various teachers organizations have called for an end to political interference in the district education department† Students political wings like (IJT, PSF, APMSO) etc. in many universities creates very problems in educational institutes. The fight between different student wings in university creates problem like during their fight university academic system is badly affected. Sometime university is closed for one or many weeks and this is not a good sign. In fact, it is the failures of university administration and also provincial and federal government. In Pakistan there is â€Å"Chaudhary† and â€Å"Wad era† system of education. It means that in many villages of Pakistan the children of the poor study in government schools, small and without facility in village schools they work very hard but when big people (Chaudhary and wad era) see that poor’s child work very hard and want to become equal with them then they threat him with different methods.it indicate that in Pakistan there is no rights of poor people to get education and become equal with rich people. Poverty is also one of the biggest fact that stops the parents to send their children to private schools.so they without take any steps prefer to send their children to government schools where the education is not much more satisfactory. Without money families are unable to send their children to schools and bear uniforms and other expenditures. Free primary education is a human right but in Pakistan it is only free in government sectors which is not satisfactory primary education. Finally, government should take steps for the improvement of education system and spend money for the improvement of primary, secondary and higher education and also increase the budget for education. More Schools, colleges, universities, medical and engineering colleges are needed to be open. More attention must be given to scientific and technical education so that more students come in these fields. Subjects relevant teachers should be enter as soon as possible. Politics should be finished from education. Students also pay full attention on their study. Full rights to get education should be given to women so that they should come equal with men. If government not take steps we should stand for it until all problems will not finish. Allah Almighty said in Quran in surah Raad (13) verse 11 that â€Å"It is a fact that Allah does not change the condition of a people unless they bring about a change in their own selves†. These are all hopes how to improve our education system? But who will come among us to eliminate these problems? References *http://www.mediapoint.pk/study-defence-and-education-budget-of-pakistan/ ** http://dawn.com/news/166719/karachi-student-activists-beat-up-teacher-ku-faculty-members-protest-today *** http://tribune.com.pk/story/354172/report-public-schools-lacking-furniture-playgrounds/ ****http://dawn.com/news/1031980/political-interference-in-education-dept-opposed Name Hamza Naeem Group 3 Department EEE Instructor Name Mr.Zameer Nawaz Namal college, Mianwali

Tuesday, November 12, 2019

Principles of Heat Treating of Steels :: essays papers

Principles of Heat Treating of Steels Principles of Heat Treating of Steels A steel is usually defined as an alloy of iron and carbon with the content between a few hundreds of a percent up to about 2 wt%. Other alloying elements can amount in total to about 5 wt% in low-alloy steels and higher in more highly alloyed steels such as tool steels and stainless steels. Steels can exhibit a wide variety of properties depending on composition as well as the phases and microconstituents present, which in turn depend on the heat treatment. The Fe-C Phase Diagram The basis for the understanding of the heat treatment of steels is the Fe-C phase diagram. Because it is well explained in earlier volumes of Metals Handbook and in many elementary textbooks, the stable iron-graphite diagram and the metastable Fe-Fe3 C diagram. The stable condition usually takes a very long time to develop, especially in the low-temperature and low-carbon range, and therefore the metastable diagram is of more interest. The Fe-C diagram shows which phases are to be expected at equilibrium for different combinations of carbon concentration and temperature. We distinguish at the low-carbon and ferrite, which can at most dissolve 0.028 wt% C at 727 oC and austenite which can dissolve 2.11 wt% C at 1148 oC. At the carbon-rich side we find cementite. Of less interest, except for highly alloyed steels, is the d-ferrite existing at the highest temperatures. Between the single-phase fields are found regions with mixtures of two phases, such as ferrite + cementite, austenite + cementite, and ferrite + austenite. At the highest temperatures, the liquid phase field can be found and below this are the two phase fields liquid + austenite, liquid + cementite, and liquid + d-ferrite. In heat treating of steels the liquid phase is always avoided. Some important boundaries at single-phase fields have been given special names. These include: the carbon content at which the minimum austenite temperature is attained is called the eutectoid carbon content. The ferrite-cementite phase mixture of this composition formed during cooling has a characteristic appearance and is called pearlite and can be treated as a microstructural entity or microconstituent. It is an aggregate of alternating ferrite and cementite particles dispersed with a ferrite matrix after extended holding close to A1. The Fe-C diagram is of experimental origin. The knowledge of the thermodynamic principles and modern thermodynamic data now permits very accurate calculations of this diagram.

Sunday, November 10, 2019

Features of Detective Fiction Essay

Holmes is a detective who is made for his job. He solves the problems by using his intelligence and power if deduction. He is an archetypal detective; his assistant Dr Watson is also an archetypal who is not as smart as the detective itself is. Dr Watson is the narrator of all the Sherlock Holmes stories. He is known as a doctor in every story because it would make the readers trust him and therefore believe in the stories told by him. Watson is shown as less skilful, lacking the reason skills compared to Holmes, this makes us the same level as well as him because he too doesn’t know what’s behind the curtains. If in any case the detective was to narrate the story to the reader, he/she would straight away give out who they suspect and spoil the tension rising. If we find out from a second persons point of view it would slowly build up tension because they too do not know what is going on behind the detective’s mind. The famous feature of Sherlock Holmes character is his intelligence, which he reveals very modestly. Sherlock Holmes talks very little compared to his visitors, and have the ability to listen completely attentively to every detail of his victim’s description, ‘Leaning back in his chair with his eyes closed†¦ ‘ (The Speckled Band) This shows that Sherlock Holmes obviously has some amazing powers of concentration and imagination as he questions the victim and considers the situation, this would give him a fair idea of the story before he leaves the room. Sherlock Holmes would have had a very good idea of the crime; he would then go to the actual place only to confirm what he has already assumed. The three stories which we have studied on were ‘The Red Headed League,’ ‘The Speckled Band,’ and ‘The Priory School. ‘ All three stories were usually set in a rich upper class establishments, such as the Manor for’ The Speckled Band, ‘ the local shops and banks for ‘The Red Headed League,’ and the countryside school(and Inn) for ‘The Priory School. ‘ The summary for ‘The Speckled Band’ is †¦ A twin sister has died just prior to her marriage; her last words were ‘The Band! The Speckled Band. ‘ The other sister, Helen, finds herself, as her wedding approaches, seeing similar signs of things that her sister described just before her death. Fearing that her own end is close, Helen rushes to the world-renowned Sherlock Homes in a desperate attempt to save herself. After her situation is described Holmes and Watson investigate her house leading them to an action packed final. The summary for ‘The Red-Headed League’ is†¦ Jabez Wilson is a pawnbroker whose store is located on Coburg Square next to a bank. He told Holmes about his employee Vincent Spaulding and the ‘League of Red-Headed Men. ‘ This is a group established by a red-headed American millionaire, who left a large amount of money for men such hair colour. Spaulding introduces him to the head of the operation, who is also red-headed. Poor Wilson had to work four hours everyday copying out the Encyclopaedia Britannica in an office. So far, he did eight weeks until he found the office locked. Holmes becomes excited at Spaulding description. That evening Holmes gathers the Scotland Yard police officer, Inspector Lestrade, Mr Merryweather, the director of the bank, to descend into its vault beneath the bank. They lay wait in the dark, until Spaulding was spotted descend into the vault. Later Holmes found out that his real name was John Clay, a criminal of who Holmes is well aware. There is a typical plot structure for most detective stories. They begin with an exposition, where we are then introduced to the characters involved and we learn something of their background. ‘†¦ he beat his native butler to death’ Dr Grimsby Roylott (The Speckled Band) This is when a little rise of tension begins. Next, someone arrives and announces a death or something dreadful that has happened. The tension is raised significantly. After that, the individuals who are suspected are investigated, or it could mean that they have collected clues. Often in most detective stories if the person suspected turns out to be innocent, then this is called a red herring. Finally, the perpetrator is revealed in a moment of high tension; generally, it is the last person the readers expect it to be. The guilty person admits their guilt and explains why they did it, and within this conclusion, the tension drops significantly. In the stories I have read, the victim sometimes turns out to be the lower class people. ‘†¦. pawnbroker whose store is located on Coburg Square next to a bank. ‘ Jabez Wilson (The Red-Headed League) For example, Jabez Wilson was a male victim, who is respectable, honest, and hard working. ‘†¦ small pawnbroker business†¦ late years it has not done more assistants†¦ ‘ The character such as Mr Wilson is described ‘†¦ obese, pompous, and slow. ‘ Here the writer is looking down at Jabez Wilson and making negative remarks. Conversely, if it was a female victim then she would be sweet, devoted, and respectable. ‘It is not cold which makes me shiver†¦ it is fear, Mr Holmes. It is terror. ‘ Helen Stoner (The Speckled Band) However, the villain would be well educated and physically unacceptable. They come from the high aristocracy and would speak English frequently. They all seem to have an attitude towards the lower class because they think they are better then them in everyway. John Clay matches this description because he is educated †¦ ‘I beg that you will not touch me with your filthy hands, you may not be ware that I have royal blood in my vein. ‘ John Clay said this to Jones, the Scotland Yard Officer, because he was putting on the handcuffs upon Clay’s wrists. The moral message in all the stories is†¦ ‘What goes around comes around, ‘Dr Grimsby Rowlott tried to kill his second victim but got into his own trap. ‘The Speckled Band’ ‘Never commit theft because sooner or later you’ll get caught red handed,’ at the end John Clay was caught up with his guilt ‘The Red-Headed League’ ‘Never commit fraud or murder because it is a crime,’ kidnapping the child let the criminal to murdering an innocent person. ‘The Priory School’ In this coursework, I was told to read three books based on Arthur Canon Doyle. He wrote Detective stories and one of the famous detective stories ever told was about Sherlock Holmes. Doyle succeeded in writing the mystery stories and the perfect way of solving it. There was other writer like Agatha Christie who was well known worldwide and was famous for her incredible detective stories. One of he other author was J. B Priestly who wrote detective stories, but the difference between other authors and his was that his stories were always a moral crime, this means the criminal comes out in his own. In conclusion, I will say that using all these devices, Doyle successfully builds up inquisitiveness and hence mystery and intrigue. He uses little but heavy description; he is able to build up a powerful image into the readers mind and has the ability to shock the reader to submission. The way the whole truth is revealed is more dramatic and much more successful in entertaining the reader. Sanjida Akhtar 11Fa Mr Moore-English Coursework Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Friday, November 8, 2019

Buddism essays

Buddism essays Buddhists believe that we have a specific problem as human beings. How ever they also offer a very specific answer to what this problem is and what we can do to fix the problem. Buddhism is expressed in the four noble truths, which offer us a clear route to salvation and nirvana. Nirvana is believed to be salvation a release from suffering as human beings, which can be reached by following the 8-fold path. This is the fundamental idea of Buddhism, a path that can lead humans to there nirvana and not to suffering. Our fundamental problem as human beings is that we suffer. We are constantly suffering, this continues from one life to the next through reincarnation. Realization that we have a problem is the first of the Four Noble Truths of Buddhism. In Theravada Buddhism we dont simply suffer in superficial ways, instead we suffer in permeates in every aspect of our lives. We suffer in when we are ill as well and when we see our loved ones ill. We suffer from the first moment of life birth, all the way through our very last moment of life, death. While we do experience brief periods of happiness and satisfaction in life, the suffering that we experience heavily outweighs any brief period of happiness or satisfaction. The second of the Four Noble Truths explains the causes of suffering. There are many causes to suffering, the most fundamental being our desires and cravings. Buddhists believe that any form of craving or desire, such as a desire for sex, money or love will lead to suffering. However the problem doesnt lie in what we desire and crave, it is simply the act of desire that causes suffering. Even the most selfless desires or love of our families is a form of craving; therefore leading to suffering. Another cause of suffering is the misconception that there is a true self, which Buddhism believes to be untrue. The doctrine of Impermanence states that not only are our lives impermanent, but also the sel...

Wednesday, November 6, 2019

Bigotry, Sterotypes, and Closed Minded Purists. essays

Bigotry, Sterotypes, and Closed Minded Purists. essays Bigotry, Stereotypes, and Closed Minded Purists: In the United States, forty-five percent of parents say that they would prefer that their children would not date someone outside of their race. Another survey states that twenty percent of parents would not permit their child to date outside of their religion. When dealing with the issue of their childs dating life, this would leave a combined amount of thirty-five percent of parents unbiased to race or religion. Being from the African and Caucasian decent, as well as a member of the Methodist religion, I have come across bigots, stereotypes, and close-minded purists. The current bigotry that I have dealt and am still dealing with is the worst. In the beginning of my current relationship it had come to my attention that when going out with my girlfriend, I always had to meet her and her friends at a certain location. I had never picked her up at her house, met her parents, nor any other family member. When this matter was mentioned, she revealed that her father did not approve of interracial relationships. Her father had grown up where he was not exposed to black people. He had automatically placed this label of no interracial dating upon his daughter due to the stereotypes placed on black men in society. The common stereotype that is placed upon black males is that they do not treat women with respect. This being the downfall of many of my relationships. For privacy rights we will call this girl Mary. While Mary and myself were dating we had made arrangements to meet at the movies. While meeting her there, her father greeted me with a firm handshake and said, If you are like all those other black guys who just go out with girls to get them pregnant and leave them, then I want you to have nothing to do with my daughter. That was the first and last time I ever met her father. ...

Sunday, November 3, 2019

Plan for growth Essay Example | Topics and Well Written Essays - 250 words

Plan for growth - Essay Example JCPenney has become a digital leader as well by advancing jcpenney.com website’s mobile commerce functionality. The website provides its customers with suitable and convenient shopping options using which, they can get the merchandise shipped to their homes. JCPenney’s current efforts are directed at developing an enterprise-wide inventory network that would make its customer service more efficient in terms of reduced delivery time. You have rightly pointed out that understanding the way customers like to receive communications is an essential element of growth and social strategy of any business. Nevertheless, having realized that young customers make a large part of the company’s customer base, JCPenney has directed its attention toward attracting younger customers by introducing more in-store attractions popular among young generation that can be exclusively found at JCPenney. The chief financial officer of JCPenney reflects upon the company’s growth st rategy and the ensuing increase in profitability saying, â€Å"By successfully focusing on our core business strengths, we delivered three consecutive quarters of positive sales and developed a strong foundation for growth† (Record cited in JCPenney,

Friday, November 1, 2019

Strategy and competitive advantages of Easyjet 05191 Essay

Strategy and competitive advantages of Easyjet 05191 - Essay Example Success of business depends upon efficient implementation of the incorporated strategies (Kourdi, 2010). Therefore, the management is required to monitor and review the implementation process over a certain time interval to analyse the strategic gap and should take immediate action for rectifying the situation. This is important because fail of strategy implementation process causes the organization to encounter huge loss (Hitt, 2009). In this paper, the business strategies and competitive advantage of easyJet Airline Company Limited, a low cost carrier based out of London will be analysed in details. Initially, the business model and competitive factor of low cost carriers such as easyJet plc was based only on price consideration. In subsequent period, when easyJet plc understood that driving business on the basis of a single competitive strategy can prove to be risky for long term, the company emphasised on developing strategies with the objective of ensuring robustness of business in the competitive UK airlines industry (Belobaba, Odoni and Barnhart, 2009). Business strategies of easyJet plc concentrate on various other areas of business apart from price leadership such as merchandising, improving customer services, application of best and latest technologies etc. easyJet plc also concentrates on multi channel strategies in order to increase strategic partnership for expanding business through penetrating into new markets and acquiring those technologies and services that are inadequate in the company(International Transport Forum, 2014). In the next segment, strategic changes of easyJet plc will be evaluated through Kotter’s model of strategic change. On the basis of systematic study of hundreds of organizations, their strategic planning process and capability of bringing changes in the existing strategies, Dr. Kotter has developed strategic change model, following which a company can